Celebrity Spokesperson Jane Krakowski on The Today Show for Tropicana’s Habitat for Humanity project to help Hurricane Katrina victims.
New Orleans Saints Drew Brees and Limelight Media's Christina Roach take a break from the Vick's Search for the Most Dedicated NFL Fan SMT.
Deborah Norville and Ellie Krieger at an SMT focusing on Rheumatoid Arthritis awareness.
Kim Raver attending Ecco Domani's Fashion Foundation party during NYC's 2009 Fashion Week.
Ice-T with 2008 Oscar nominee Taraji P. Henson at Tupperware's Chain of Confidence party.
The list goes on and on ...
Campaign Links:
Celebrity: Phil Mickelson
Campaign: "On Course With Phil"
Synopsis:
As part of a large-scale awareness program for psoriatic arthritis, we were given an exciting opportunity to negotiate a contract with golf legend, Phil Mickelson. We successfully reached an agreement for Phil to serve as the national spokesperson for "On Course with Phil".The golf legend first began experiencing symptoms of psoriatic arthritis when he developed pain in his ankles that it made it difficult to walk, and in his hands, which felt similar to a sprain. Soon after, he experienced intense joint paint where he could hardly get out of bed. After some research, he went to a rheumatologist for a diagnosis and to make an informed decision about his treatment options. Phil has shared his story through the "On Course with Phil" program to encourage patients with psoriatic arthritis, rheumatoid arthritis or plaque psoriasis to educate themselves and work with a specialist to for treatment.
Results:
In addition to a cover story on Parade Magazine, media coverage to date has included USA Today, The New York Times, The Associated Press, Parade Magazine, Sports Illustrated, EXTRA!, Fox & Friends, ESPN, CNBC, KTLA, Forbes.com, ABCNews.com, ABC News Now, CBS News Health Watch, ION, Everyday Health, and Yahoo! Business, to name a few. As a result of a syndicated article, more than 200 print outlets, blogs, and Twitter accounts ran a story about the program. The first broadcast ad began running nationally on April 4, 2011 during the Masters.
Client: Tupperware
Celebrity: Brooke Shields
Campaign: Tupperware Chain of Confidence
Synopsis:
We worked with Tupperware's agency of record, DeVries PR, to secure a celebrity that could organically fit into Tupperware's unique 60 year-commitment to connect women from all backgrounds in the women's networking and the direct sales industry.Through extensive research and lengthy conversations with agents and managers, we presented a strategic list of celebrities to DeVries PR, which was narrowed down to four names, eventually securing Brooke Shields as the iconic face to elevate the brand's cause related campaign "Chain of Confidence."
In addition to recommending Brooke for the campaign, we negotiated the terms of the deal with Brooke's agents ensuring all aspects of the desired services would be included. We drafted the offer letter and long form contract with the help of our trusted partner, entertainment attorney Lawrence Kopeikin from Morris Yorn Barnes Levine Krintzman Rubenstein Kohner.
On the campaign front, we assisted with PR and media events and served as a talent liaison throughout the two-year campaign, including maintaining communication between Brooke's agent and DeVries PR. Finally, we booked and produced several satellite media tours and audio news releases through our in-house capabilities.
Results:
- Media outreach resulted in more than 200 million impressions including high-profile national coverage on The Today Show, The View, EXTRA!, and feature stories in USA TODAY, The New York Times, TV Guide, InStyle and OK! Magazine
- Limelight Media coordinated satellite media tours that boasted more than 30 local broadcast interviews as well as several audio news releases that were heard by more than 27 million listeners on national and local radio stations.
- All press coverage included significant messaging for Chain of Confidence and 80 percent included a mention of the campaign's website address.
Campaign: "Addressing PsoriasisTM"
Celebrity: Tim Gunn, Star of Lifetime's "Project Runway"
Synopsis:
We secured Tim Gunn as the spokesperson for the cause related program, Addressing PsoriasisTM. The Addressing Psoriasis program included a fashion show, hosted by Tim Gunn to help raise awareness of psoriasis, which recognized people with moderate to severe plaque psoriasis who try not to allow the condition to inhibit their personal style. Earlier this year, individuals 18 or older with moderate to severe plaque psoriasis entered the Addressing Psoriasis contest for a chance to participate in the show hosted by Gunn in New York City on September 2, 2009.
We chose Tim Gunn because we wanted someone confident, secure and extremely buttoned-up in personality and style to convey confidence in people about their appearance. One of the biggest impacts of the disease is that it can greatly affect what people wear, stifling their fashion voice and resulting in very limited wardrobe. In addition, we learned that Tim's sister suffered from Psoriasis so he was familiar with the implications of the disease. Given Tim's first-hand experience with the Psoriasis combined with his superb fashion expertise, we felt he was the perfect fit for the program.
Results:
Press coverage has included placements such as OK! Magazine, The New York Times, Conan O'Brien, The Rachael Ray Show and two 30 plus market satellite media tours, which Limelight Media booked and produced.
